SEGA and Razer announced a collaboration between Razer’s mascot, Sneki Snek, and the iconic Sonic the Hedgehog franchise for new merchandise. The limited-edition apparel and merch collection will feature both mascots and their respective mottos.
SEGA recently its Fearless: Year of Shadow campaign, which promotes various Sonic the Hedgehog-themed goods and the release of Sonic x Shadow: Generations. Various limited-time events will be held as well, including the collaboration between Sonic the Hedgehog and IHOP. Fans can also celebrate Sonic through the new Razer and Sneki Snek collaboration.
Razer Sneki Snek x Sonic the Hedgehog Merch Collection
The limited-edition Sneki Snek x Sonic the Hedgehog collection unites Razer’s environmental conservation efforts, including contributions to the Conservational International’s global tree protection program, with SEGA’s Sonic the Hedgehog franchise, which delves into Sonic’s efforts to protect the planet from Dr Eggman’s devious plans.
The collection is available now featuring a new tee, hoodie, and thermal bottle. Proceeds from each piece will go toward saving 10 trees with Conservation International. Here’s a price breakdown for each new item:
- Sneki Snek x Sonic the Hedgehog Tee – $69.99 USD / €79.99 MSRP
- Sneki Snek x Sonic the Hedgehog Hoodie – $89.99 USD / €99.99 MSRP
- Sneki Snek x Sonic the Hedgehog Thermal Bottle – $39.99 USD / €49.99 MSRP
During the January 31 State of Play, SEGA announced Sonic x Shadow Generations, a remaster of Sonic Generations with new content starring Shadow the Hedgehog. The remaster is coming to Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC this fall.
Through May 5, SEGA and IHOP are teaming up to offer a new Sonic the Hedgehog menu at participating restaurants. An exclusive Sonic Superstars DLC outfit for Amy up for grabs during this limited-time promotion. In addition, limited-edition Sonic the Hedgehog gift cards are available.
In other Sonic news, Keanu Reeves has been cast as Shadow in Sonic the Hedgehog 3. The upcoming movie is set to be released on December 20, 2024 in theaters around the world.
