SEGA Launches Fearless: Year of Shadow Campaign

    Preparing for the release of Sonic x Shadow Generations.

    SEGA have launched an all-new campaign titled Fearless: Year of Shadow, which promotes various Sonic the Hedgehog-themed goods and the release of Sonic x Shadow: Generations. Various limited-time events will be held as well, including the collaboration between Sonic the Hedgehog and IHOP

    Sonic x Shadow: Generations was first announced at the January 31 State of Play. The upcoming re-release features an all-new scenario starring Shadow the Hedgehog. Before the game’s release this fall, SEGA will host its Fearless: Year of Shadow campaign to celebrate the iconic anti-hero. 

    SEGA Fearless: Year of Shadow Campaign

    The Fearless: Year of Shadow will be held throughout the year as the release of Sonic x Shadow: Generations approaches. Here’s what to expect from the campaign: 

    • Motorcycle Tour – A custom-built Shadow-inspired motorcycle will appear at MotoGP and more, including MotoGP Fan Zone at Austin, TX and the UK. Tickets are now available.
    • Sonic x Shadow: Generations – Play as Shadow the Hedgehog in a brand-new story campaign, alongside 2D and 3D stages as Classic and Modern Sonic in this Sonic Generations remaster.
    • Mobile Game Events –  New Fearless events are live in Sonic Forces and Sonic Dash, featuring unlocks for powerful Shadow variants like Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot.
    • LEGO – Fans can create an escape plan for Shadow with the new LEGO Sonic the Hedgehog toy set.
    • Sonic Speed Café – The Sonic the Hedgehog themed restaurant will feature new menu items, merch and more Shadow-themed products.
    • IHOP – The Sonic the Hedgehog menu features Shadow’s Chaos Chocolate Pancakes until May 5.  
    • Sonic Symphony World Tour – A rock band and live symphony orchestra will perform original Shadow scores alongside his iconic moments on screen.

    Watch the new trailer below:



    Lastly, Sonic x Shadow Generations will launch in fall 2024 for Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC via Steam and the Epic Games Store.

    Soul Kiwami
    Soul Kiwami
    Raul Ochoa, a.k.a. Soul Kiwami, is the Managing Editor of Final Weapon and a Games Writer at Game Rant with four years of writing and editing experience. Raul is passionate about the Japanese gaming industry, and he's a huge fan of Nintendo Switch, PC hardware, JRPGs, and fighting games. business email: [email protected] | Muck Rack:

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