Blizzard Entertainment has officially announced that they have cancelled BlizzCon 2024. The reason for the cancellation is currently unknown, however, they will continue to show off their upcoming games lineup at several industry events.
Blizzard Entertainment has had a very uneventful past few months. Microsoft officially bought Activision/Blizzard back in late 2023. Further, the company’s previous and most infamous executive, Bobby Kotick, departed the company in December. Finally, Microsoft recently laid off 1,900 employees across their entire gaming division, including Activision/Blizzard. Only time will tell what the company’s next plans are.
BlizzCon 2024 Cancelled, Blizzard Announces Participation in Other Industry Events
Blizzard recently announced that they would be cancelling their BlizzCon 2024 event this year. The reasoning, while vague, appears to be that Blizzard is “approaching this year differently.” However, the company reveals that BlizzCon will continue in the coming years. Instead of BlizzCon, Blizzard will be making appearances at several industry events. Their statement on the matter is as follows:
Over the next few months, we’ll be sharing more details about our launches coming later this year, including World of Warcraft: The War Within and Diablo IV‘s first expansion, Vessel of Hatred. To celebrate these upcoming releases and to bring our communities together in new and special ways, we will soon share some exciting plans for other industry trade shows and conventions like Gamescom. We can’t wait to tell you more about those plans soon.
We’re also looking forward to the Overwatch Champions Series’ stops at both Dreamhack Dallas and Dreamhack Stockholm. And we’re thrilled to be planning multiple, global, in-person events to commemorate the 30th anniversary of Warcraft, which will be held in addition to the in-game celebrations across our Warcraft games throughout 2024. While these events are distinct from BlizzCon, we’re harnessing all of our creativity and imagination to ensure that they carry the same spirit of celebration and togetherness.
The reasoning for BlizzCon 2024’s cancellation is likely due, in part, to Microsoft’s recent acquisition of the company. Only time will tell how Blizzard intends to work with Microsoft in the coming months.
