Market Studios and SEGA have announced a new capsule collection of apparel inspired by Sonic the Hedgehog. The Market Studios x Sonic the Hedgehog collection will be available September 12 on MarketStudios.com, at Market’s flagship on La Brea in Los Angeles, and select retailers.
The collection includes a wide range of apparel, including embroidered hats, premium hoodies, and screen-printed tees with designs of classic characters from the Sonic the Hedgehog series. Each item combines Market Studios’ design expertise with the nostalgia and energy that Sonic represents for more than 30 years.
To celebrate the collaboration, Market Studios and SEGA will host a launch event on Friday, September 12, 2025 from 7:00 p.m. to 10:00 p.m. PDT at its flagship store on La Brea. The event is free to all attendees, and can expect a meet-and-greet with Sonic the Hedgehog, a Sonic gaming tournament, and an exclusive giveaway for the first 50 attendees. There will also be a curated archive of vintage Sonic memorabilia, complimentary beverages, and sets from special guest DJs.
Sonic Racing: CrossWorlds launches September 25 for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC via Steam. The digital Nintendo Switch 2 version launches in holiday 2025, while the physical copy will release in early 2026. Nintendo Switch users may upgrade to the Switch 2 version for $10.
In addition, SEGA announced the Project ONSUKU collaboration for Sonic Racing: CrossWorlds, featuring five new songs celebrating Sonic the Hedgehog and Hatsune Miku. The Project ONSUKU songs will be released weekly leading into the game’s launch, and all five songs will also be featured in the game.
