The Pokémon Company has announced that it will reveal a new video commemorating the 30th anniversary of the Pokémon franchise during Super Bowl LX. The event will take place on February 8.
According to a press release, the video “will illustrate the brand’s mission to bring people together through a shared love of Pokémon and honor its growing audience of diverse, global and multigenerational fans across three decades.” Kenji Okubo, president at The Pokémon Company International, said the following about the upcoming anniversary video:
“The Pokémon community has been the foundation and inspiration for the brand since the very beginning, and the passion of our fans is what has allowed Pokémon to have a lasting impact on pop culture around the world and across generations. As we look to the next 30 years and beyond, we invite Trainers to join in celebrating this landmark milestone, starting with Super Bowl LX, where they’ll see themselves and their fandom reflected in unexpected ways.”
Check out the first teaser trailer for the Pokémon 30th anniversary video, which will be shown during Super Bowl LX, below:
The latest entry in the Pokémon franchise, Pokémon Legends Z-A, is available now on both the Nintendo Switch and Nintendo Switch 2. Its DLC, the “Mega Dimension” is also available on the aforementioned platforms. Lastly, the Nintendo eShop describes the game as follows:
Whether you’re a die-hard Pokémon fan or about to toss your first Poké Ball, the Pokémon Legends: Z-A – Nintendo Switch 2 game has plenty to offer for Trainers of all types. Experience classic gameplay with modern twists that are sure to revolutionize your Pokémon RPG experience.
