A new article from Bloomberg has revealed that Nintendo is aiming to produce 25 million units of the Switch 2 before Christmas. The target is also meant to last into early 2026.
According to Bloomberg, Nintendo is highly likely to surpass the estimates of analysts: 17.6 million devices sold in the fiscal year. The production of 25 million units will help the company prepare for the consumer demand that will arise going into the Christmas season.
During June 2025, the Nintendo Switch 2 set a new launch month sales record in the US with 1.6 million units sold. It surpasses the record set by PlayStation 4’s launch in November 2013 at 1.1 million, according to Circana executive director and video game industry analyst Mat Piscatella. Further, based on the latest US sales data from Circana, Nintendo Switch 2 increased hardware spending in June up 249% year-on-year to $978 million.
Mario Kart World was the third best-selling game of June 2025 in the US. That said, its worth noting that the sales tracked by Circana do not include digital copies from the Nintendo eShop or those bundled with the Nintendo Switch 2 console. It’s claimed that roughly 82% of Nintendo Switch 2 buyers also bought Mario Kart World, one way or another.
The most recent major game for the Nintendo Switch 2 is Pokémon Legends: Z-A, available now for $69.99. The original Switch version costs $59.99, whereas the upgrade pack costs $9.99. What’s more, fans can look forward to the new Mega Dimension DLC for Pokémon Legends: Z-A featuring the mythical Pokémon Hoopa. In the new DLC, Pokémon Legends Z-A players can discover new Mega Evolutions, including Mega Raichu X and Mega Raichu Y.
