The Bilbao International Games Conference (BIG Conference), held in Spain for video game industry professionals, announced today that its first honorary award will go to prolific Sony Interactive Entertainment executive Shuhei Yoshida.
The award is of the “lifetime achievement” variety and will be granted to Shuhei Yoshida for impacting the gaming landscape at large. A member of the PlayStation team since 1993 (that’s pre-PS1 launch), he served as a producer on classic titles like Crash Bandicoot, Spyro the Dragon, Ape Escape, and The Legend of Dragoon, before becoming Vice President of Sony Computer Entertainment. He oversaw Sony’s first-party output during the incomparably successful PS2 era that birthed beloved PlayStation franchises Dark Cloud, Ratchet & Clank, God of War, Killzone, Sly Cooper, and more.
During the PlayStation 3 and PlayStation Portable generation in 2008, he transitioned to the role of President of Sony Interactive Entertainment Worldwide Studios, where he remained for more than a decade, riding out the rocky start of the PS3 and the failure of the PlayStation Vita before aiding in the revitalization of the brand with the massively popular PS4. Famously, he’s featured in a rather cheeky piece of marketing for the console. He served as one of the faces of PlayStation during this period, much in the way that Reggie Fils-Aimé and Satoru Iwata did for Nintendo.
Later, he became head of PlayStation’s indie partnerships in 2019, with Guerilla Games’ Hermen Hulst taking over his former title. Shuhei Yoshida still holds this position at PlayStation today. He receives special thanks in PS5 titles as recent as Bugsnax, Stray, and ANNO: Mutationem.
The BIG Conference is a two-day event and begins on November 18th, with a fireside chat between Shuhei Yoshida and the conference’s co-director Antonio Santo set to take place on the second day at noon. Congratulations to Mr. Yoshida!