Nintendo announced it will establish a joint venture company with mobile game company DeNA on April 3, 2023.
DeNA co-developed many of Nintendo’s mobile games such as Fire Emblem Heroes, Animal Crossing: Pocket Camp, and Mario Kart Tour. Nintendo plans to strengthen its relationship with consumers through the DeNA joint venture. In addition, the joint venture will create value-added services for its customers.
The full press release may be read here. Lastly, here’s the joint venture’s objective:
The objective of establishing a joint venture
With the integrated hardware-software model atthe core of its business, Nintendo also strives to provide enhanced experience and service outside of its dedicated gaming system. In order to provide this experience in a holistic manner, Nintendo is working to maintain and expand its relationship with consumers primarily through Nintendo Account.
As part of this effort, Nintendo entered a business and capital alliance with DeNA in 2015 and has collaborated to develop and operate the new core system centered around Nintendo Account since then.
Based on the expertise accumulated over the seven plus years and the experience of co-developing multiple services based on Nintendo Account, Nintendo and DeNA will advance their partnership and establish a joint venture company. With the objective to strengthen the digitalization of Nintendo’s business, the joint venture company will research and develop