Microsoft confirmed today that the company is rebranding Xbox Live to Xbox network. Dashboard beta testers should already see the rebranding in effect as places that reference Xbox Live now say “Xbox network”. Here’s a statement provided by an Xbox spokesperson to the Verge:
“’Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement. The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”
Xbox Live’s nearly 2 decade long brand dates back to the original Xbox. Xbox Live first launched in 2002, one year after the launch of the Xbox. Stay tuned at Final Weapon for the latest gaming news and support us on Patreon!
