Nintendo was reportedly aggressive in cutting costs to price the Switch Lite at $200 for a bigger impact in the US

    Nintendo just released the Switch Lite today and many are picking the handheld only console from retailers worldwide. A brand new report from Takashi Mochizuki of Wall Street Journal also released today, detailing Nintendo’s efforts to make a cheaper Switch. Nintendo was reportedly aggressive in their cost cutting measures to make sure the Switch Lite released at $200. This was in an effort to make the Switch Lite have a bigger impact in the US. Here’s the excerpt from Mochizuki’s report:

    Suggesting Nintendo’s eagerness to capture the low end of the market, suppliers say the company aggressively tried to cut costs and weighed a price tag below $200. An executive at one supplier said it battled Nintendo for months over the price of a key component.

    Suppliers from Kyoto had “intense” battles over price setting for the Switch Lite. It seems like Nintendo efforts will pay off as they produce cheaper Switch units for more profit. Stay tuned at Final Weapon for more of the latest in Japanese gaming news!

    Soul Kiwami
    Soul Kiwami
    Raul Ochoa, a.k.a. Soul Kiwami, is the Managing Editor of Final Weapon and a Games Writer at Game Rant with four years of writing and editing experience. Raul is passionate about the Japanese gaming industry, and he's a huge fan of Nintendo Switch, PC hardware, JRPGs, and fighting games. business email: [email protected]

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