Office furniture company Branch and SEGA have teamed up to reveal and launch its new Branch x SEGA Gaming Chair Collection on branchfurniture.com, with prices starting at $569. The Branch x SEGA Gaming Chair Collection includes the Sonic Chair, Genesis Chair, and Dreamcast Chair, all of which are inspired by SEGA’s rich gaming history.
Branch’s new gaming chairs will be the first ever launched under the SEGA brand. Each chair is reimagined and based on Branch’s Ergonomic Chair Pro platform. Featuring design details that pull from the SEGA’s beloved IPs, the new chairs feature custom fabrics, textured armrests, branded casters and checkboard accents, in addition to the ergonomic features of the Ergonomic Chair Pro.
Each chair offers 14 points of adjustment, including 5D armrests, height and pressure-adjustable lumbar support, independent forward tilt, seat depth, recline with continuous tilt tension control, and more. The synchro-tilt mechanism brings alignment through synchronized seat and backrest movement, ensuring support and comfort during long work or play sessions. The chair also brings a high-density seat cushion, performance mesh backrest, and headrest.
Available now at branchfurniture.com for $569, the Sonic Chair features blue tones and a checkered flag lumber detailing, red-and-gold accents, and Sonic-themed caster wheels. The Genesis Chair and Dreamcast Chair are available for $629 with colorways and designs inspired by the classic SEGA Genesis and Dreamcast consoles. All three chairs from the Branch x SEGA Gaming Chair Collection ship with a custom Branch x SEGA welcome kit, branded assembly guide, and Branch’s standard warranty.
