Toei Company has announced Toei Games, the company’s official games business and publishing brand. Toei Games will launch new games for PC via Steam with plans to expand to home consoles such as Nintendo Switch, PlayStation and Xbox. The brand plans to create new IP from talented creators in Japan and abroad, and the first game under the label will be revealed on April 24. A new brand logo by Kairosoft and a pixel animated version of “Waves on the Rough Shore” were also revealed.
The following statements from Toei Company president and CEO Fumio Yoshimura and Kairosoft CEO Kairo-kun were also released:
Statement from President and CEO, Fumio Yoshimura
“Toei Company, Ltd. has launched a new game brand, “Toei Games,” and is venturing into the new field of the game business. We intend to clearly position this business as a “new pillar” alongside the fields that have been Toei’s mainstays such as movies, television, and events.”
“Games are an extremely global form of entertainment that continues to spread beyond language and national borders. Our group’s medium- to long-term vision, “TOEI NEW WAVE 2033,” aims to deliver the “stories” created by Toei to the entire world. We believe that our challenge in the game business, with the global market as our main battleground, is the embodiment of that vision.
“Toei Games aims to create entirely new IPs from scratch, rather than simply utilizing existing IPs. We will leverage the technology and expertise we have cultivated through video production into our new game business, delivering Toei’s unique entertainment experience to players around the world.
“Please look forward to Toei’s new challenge.”
Comment from Kairo-kun, CEO and closing officer of Kairosoft Co., Ltd.
“I had a dream that I would start having sleepless nights from the day I was given the important task of creating a logo.”
“What kind of logo would be suitable for the gaming industry, which is tossed about by rough waves while you’re in bed…? Zzz
“With the refreshing spring weather upon us, the logo celebrating this new beginning has been completed. Yay!”
