SEGA and Sonic Team have unveiled “Racing Around the World,” a new brand campaign that will promote the upcoming release of Sonic Racing: CrossWorlds. This campaign follows the footsteps of “Fearless: Year of Shadow,” which promoted Sonic X Shadow Generations and Sonic the Hedgehog 3 through various media initiatives.
The Sonic Racing: CrossWorlds Racing Around The World campaign begins with a partnership with Red Bull and stunt driver Brandon Semenuk, a three-time American Rally Association National Champion and five-time Red Bull Rampage Champion. They’ve created a stunt racing film with fun Easter eggs from Sonic Racing: CrossWorlds hidden within the video.
There will also be new racing-inspired brand partnerships, upcoming mobile game events, new merchandise, and much more. News and updates from the campaign will be available at the official Racing Around the World website throughout the year.
“Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one,” said Brandon Semenuk. “Getting to work with SEGA on this project was full circle–bringing racing into more people’s hands the same way it started for me.”
“The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, and ability to inspire fans to push their limits,” said Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing. “Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide. We hope it brings fans together and allows them to experience the excitement of the Sonic Racing universe like never before.”
The latest release in the mainline series, Sonic X Shadow Generations, launched on October 25, 2024 for Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC via Steam and Epic Games Store. Final Weapon reviewed Sonic X Shadow Generations and gave the title a 4.5/5, stating that the game “delivers all the thrills you could hope for with almost none of the drawbacks.” A Nintendo Switch 2 version of Sonic X Shadow Generations will launch on June 5.
Sonic Racing: CrossWorlds will release in 2025 for Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC via Steam and Epic Games Store. Lastly, here’s a description of the game, via SEGA:
Race across land, sea, air, space, and time in Sonic Racing: CrossWorlds! Warp through Travel Rings into new dimensions where something new awaits around every twist and turn. Speed to victory solo or as a team in a variety of offline and online modes and compete against players from around the world. Build the ultimate machine to match your racing style, unlock gadgets to gain the upper hand, and unleash power-up items for the win!
