Sony Music Entertainment Japan, Aniplex, and Pocketpair announced the establishment of Palworld Entertainment, a joint venture that will expand and develop new businesses associated with the Palworld game. Palworld Entertainment will be in charge of global licensing, merchandising, commercial business, and the reach of the intellectual property outside of the game.
Palworld Entertainment plans to reveal and sell merchandise at the Pocketpair booth during Bilibili World 2024, which is set for July 12 in Shanghai, China. The merchandise will be available at Aniplex’s e-commerce sites at a later date.
Here’s an overview of the company, courtesy of Sony Music Entertainment:
Sony Music Entertainment (Japan) Inc. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Shunsuke Muramatsu, hereinafter referred to as SMEJ) and its group subsidiary Aniplex Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Atsuhiro Iwakami, hereinafter referred to as Aniplex) and Pocketpair, Inc. (Headquarters: Shinagawa-ku, Tokyo, President: Takuro Mizobe, hereinafter referred to as Pocketpair) have established a joint venture (hereinafter referred to as JV), Palworld Entertainment Inc., to expand and develop new businesses associated with the hit game, “Palworld.” The announcement was made today in a joint release by all three companies.
The JV will be responsible for developing the reach of the intellectual property and for expanding commercial business endeavors, including the global licensing and merchandising activities associated with “Palworld,” outside of the interactive game.
JV efforts will begin with the development of exclusive merchandise based on the game – which will debut and sell at the Pocketpair booth during “Bilibili World 2024” (beginning Friday, July 12, 2024 in Shanghai, China) and be made available for pre-order at Aniplex and its subsidiaries, Aniplex of America and Aniplex Shanghai, e-commerce sites with more detailed information at a later date.
