Subtitle, in partnership with Toho International, has launched a new Godzilla merch collection, titled “TIDES,” which celebrates the character’s history and origins. The collection include new shirts, hoodies, jackets, and more.
To honor the character’s water origins, Subtitle chose denim as the core material. In addition, it used laser printing to engrave the Godzilla designs on all the apparel, as a nod to his atomic breath. The new merch includes a Godzilla Minus Zero denim jacket, a Godzilla blue denim jacket, a Godzilla bandana reversible liner jacket, a light blue washed denim overshirt, a bandana hoodie, an Odo Island souvenir shirt, and a pair of paisley pants.
Recently, Godzilla Minus Zero has earned $31.6 million in its North American opening weekend, making it the number one movie in the region. Furthermore, it is now the highest grossing opening weekend for any live-action foreign film in the United States. According to Anime News Network, 74% of that total is from its availability in premium large formats (such as 4DX and Dolby Cinema), with 40% (or $12 million) being from IMAX screenings in particular. Globally, the film has earned $63 million USD, making it the current highest-grossing film in the world.
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