Nintendo has revealed its 2026 Holiday celebrations for both its New York and San Francisco stores. The celebrations include new Holiday-themed decor, a sweepstakes, and the company’s attendance at the Macy’s Thanksgiving Day parade.
In a press release, Nintendo outlines details about its Holiday events:
The entry period for the Nintendo NEW YORK My Nintendo Holiday Magic Sweepstakes starts today and ends on Nov. 2. Nintendo Account members can enter for a chance to win a two-night trip to Nintendo NEW YORK with travel taking place between Dec. 3 and Dec. 7, 2026. The prize includes a travel certificate, good for the base fare of a roundtrip JetBlue flight (excluding government taxes and fees), and a two-night stay for one winner and up to three guests. The winner and their guests will also get a personal tour of the Nintendo NEW YORK store and access to the store’s holiday event activities (subject to event timing and availability).
Just in time for the holiday season, hundreds of select merchandise items previously available only at Nintendo stores in New York and San Francisco are now available for the first time nationwide online, making it easy to shop from home at Nintendo.com and through the Nintendo Store app2. Share the joy of Nintendo this holiday with exclusive items, collectibles and apparel inspired by your favorite characters and games including Super Mario, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon and more.
Then, in mid-November, Nintendo stores in New York and San Francisco will transform with festive window displays and seasonal decor. Visitors can discover exclusive holiday merchandise including the Super Mario Winter Collection, and warm up the season with cozy attire, accessories and more – all with a distinct Nintendo feel. Holiday gift guides, festive shopping bags, and, for a limited time, a gift with purchase (requires minimum spend) will be available while supplies last. Special holiday events at Nintendo NEW YORK will start in early December, including costume appearances from Mario and Luigi.
The Mario balloon also returns for the 100th Macy’s Thanksgiving Day Parade, bringing his larger-than-life energy to one of the season’s biggest traditions. Watch him take flight on Thursday, Nov. 26 on NBC, Peacock and Telemundo starting at 8:30 a.m. in all time zones.
Nintendo will kick off the Holiday season with the release of The Legend of Zelda: Ocarina of Time on November 5. Stores such as Best Buy will hold a midnight launch for the game.
