Nintendo has announced that My Mario products will start releasing in the West and the United States in 2026. This will start with a select few products that will be available at the Nintendo New York and San Francisco stores starting on February 19.
My Mario is a collection of products geared towards young children. As part of it, you can purchase toys and apparel for kids, such as wood blocks, board books, plushes. You can also watch videos and play games via the Hello, Mario! app, available on iOS, Android, and via the Nintendo eShop. You will be able to download this app on February 19. New products will release regularly. It is unknown if these will be available outside of the Nintendo stores.
The My Mario website describes the collection as follows:
MY FIRST MARIO
My Mario is a collection of products, games, and experiences inspired by Mario and his Mushroom Kingdom friends and designed for young children and their parents.
Products
Play and imagine: The My Mario collection includes products designed for story time, bedtime, and all the fun times in between.
Videos
Watch and giggle: Enjoy a series of stop motion shorts designed to amuse and delight kids of all ages.
Games & Apps
Interact and smile: Share silly moments together with apps and games for your smart device or Nintendo Switch and Nintendo Switch 2 systems.
Where to buy
My Mario products can be found at the Nintendo NEW YORK and Nintendo SAN FRANCISCO stores. Select items in the collection will be available starting February 19, 2026.
