Nintendo has announced the new Hello, Mario! app for Nintendo Switch, iOS, and Android as part of the new My Mario product line, which are designed for young children. The new series of My Mario products will be released starting August 26.
Full details can be read below, via Nintendo’s corporate website:
My Mario is a product series which parents and children can enjoy together. Products from partner companies are included in the My Mario series. New products are planned to be added to the My Mario series in the future.
My Mario Product Lineup
Wood Block Set
Characters such as Mario and Luigi, along with well-known items from the Super Mario series will be available as wooden blocks. These pieces are all made in sizes and weights that are easy for young children to hold and play with. Each character blocks can also be used as an amiibo figure of the relevant character in compatible games.
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- Mario Wood Block Set (3 pieces) – 2,980yen (tax included)
- Mario & Friends Wood Block Set (30 pieces) – 19,980yen (tax included)
Board Book
Hello, Mario! is a board book that parents and children can enjoy together one page at a time, opening Mario’s mouth, or turning his face around.
The book will be available at local bookstores as well.
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- Hello, Mario! – 1,870 yen (tax included), published by Shogakukan Inc.
App
A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.
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- iOS 15 or Android 6.0 or later is required to play the smart device app.
Visual Content
In this series of stop motion short videos, Mario shows a variety of expressions and movements. Each video is approximately one minute long so that young children can enjoy them. The videos are planned to be released on the My Mario official website and other channels.
Furthermore, other products such as apparel, general goods, and plush toys are planned to be released as part of the My Mario series. For additional information about My Mario, please visit the official website.
Selected products in the My Mario series will also be released outside of Japan beginning in 2026.
Nintendo will continue its efforts to deliver entertainment unique to Nintendo and put smiles on the faces of everyone Nintendo touches.
