SEGA has announced that it will be collaborating with Hawthorne on a line of cologne based on Jet Set Radio. Both colognes are available starting today and commemorate the franchises’ 25-year anniversary.
A bundle is available which includes the two cologne. One of which features Beat, the main protagonist and a key member in the GG gang, with a Mango Riot smell. The other highlights the Noise Tanks gang and has a smell titled “Phantom Melon.” The bundle costs $110.
Hawthorne describes the bundle as follows:
Sun-splashed fruit detonating through city streets at full speed. Loud, juicy, and impossible to ignore. Mango Riot smashes mango nectar, frozen pineapple, and vapor-bright air into a rush that feels like skating straight through golden hour. Chilled musk pulls it back into something smooth and addictive—sweet chaos with a clean edge. It’s playful, reckless, and built for motion.
Cool air slicing through neon shadows. Fresh, juicy, and vaporous. Phantom Melon layers muskmelon and honeydew ice over sharp geranium water and cold CO₂ air, wrapped in stainless steel and magnetic musk. Refreshing but strange, light but powerful—it feels like skating through the city after midnight. A ghost of glowing fruit.
As a reminder, a new Jet Set Radio game is currently in development at SEGA. SEGA described the new game as “counter-culture” with a Tokyo street open world. The game will encourage fans to “experience the ‘rebellion’ movement that feels free in a suffocating society. Make friends, increase your fans, and create a movement!”
