Crunchyroll announced a collaboration with Olympic gold medalist track & field champion Noah Lyles for an anime-inspired capsule collection, powered by sportswear leader adidas. The collection is available now as Lyles competes in Tokyo, and the drop is rooted in the stories that have shaped Lyles’ journey as an athlete and an anime fan.
Available exclusively on the Crunchyroll Store in the US, the Crunchyroll x Noah Lyles and adidas collection includes the Speedline Saga Tee ($40), The Poster Tee ($40), Crunch Mode Hoodie ($70), and Speedline Saga Hat ($35). Each piece of apparel draws inspiration from Lyles’ anime and manga-inspired artwork and his signature color red.
“Anime has always been part of how I see the world,” said Lyles in a press release. “When I’m on the track, I channel the same energy as the heroes I grew up watching. Their determination, their style, their fight to push beyond limits; this collab is my way of sharing that love with fans everywhere. We built something that’s fast, bold, and full of anime spirit.”
“Anime is a universal language of passion, drive, and resilience,” said Kristin Hamilton, Senior Vice President, Head of Global eCommerce & Direct to Consumer. “Noah embodies those same qualities every time he steps on the track. This partnership is about celebrating that connection: how anime inspires people to push past limits, express themselves, and carry that energy into every part of life.”
The launch of the new Crunchyroll x Noah Lyles capsule collection and recent activations, including one with wrestling icon and current AEW talent Mercedes Moné, continue Crunchyroll’s pursuit of bringing anime to other segments of culture. More athlete collaborations are planned to be released later this year.
