In Square Enix’s 2024 Annual Report, it was revealed that the company is looking to continue exploring PC launches for ‘SD’ titles. This follows the multiplatform strategy that the company spoke on last year, and we’ve already seen major titles release on PC since. Square Enix defines ‘SD’ titles as “The Games for Smart Devices/PC Browsers (SD) sub-segment.”
Additionally, it was noted that with the multiplatform strategy, Square Enix wishes to “create an environment where more customers across the world can enjoy major franchises and AAA titles, including from our back catalog.” You can read the full comment below:
“We will pursue a multiplatform strategy for HD titles and create an environment where more customers across the world can enjoy major franchises and AAA titles, including from our back catalog. For SD titles, we will explore PC launches and other options in addition to releases for iOS and Android, while looking to maximize new user acquisitions on launch and over the course of the game’s life. By expanding the platforms on which we launch our titles, we not only expect to increase opportunities for customers to enjoy our games, but we also intend to work actively to establish ongoing contact points for our titles by stepping up digital sales. While we plan to deploy promotional initiatives when launching new titles that better direct customers toward digital purchases, we also aim to strengthen our base of stable earnings by expanding sales from our rich library of catalog titles. In the pursuit of more interaction with our customers, we aim to add greater sophistication to our publishing function. To achieve this, we will consolidate the marketing functions that were previously spread across our business units, expand shared knowledge and eliminate duplicate functions to drive greater efficiency, and enhance collaboration between the sales and marketing functions. We will also work on greater sophistication in our marketing by leveraging first-party data in launch campaigns for HD and SD titles.”
Just last week, Square Enix launched Final Fantasy VII Rebirth for PC. Be sure to check out our 5/5 review of the game, as well as our PC review. Final Fantasy VII Rebirth is Final Weapon’s Game of the Year for 2024 as well.
