Production company iam8bit — most known for creating merchandise for games such as Hyper Light Drifter, Monument Valley, and INSIDE — has resigned as Creative Directors of this year’s E3 floor.
In a tweet, the company stated that the decision was made with “mixed emotions” and that their E3 experience was supposed to be “evolutionary.”
It’s with mixed emotions that @iam8bit has decided to resign as Creative Directors of what was to be an evolutionary #E32020 floor experience. We’ve produced hundreds of gaming + community events and it was a dream to be involved with E3. We wish the organizers the best of luck.
— iam8bit (@iam8bit) March 5, 2020
E3 2020 has received mixed reactions from the gaming community, as it attempts to shift to a “fan, media and influencer festival” with “celebrity gamers.” Coupled with Sony pulling out of the convention for the second year in a row, Geoff Keighley not hosting E3 Coliseum for the first time in 25 years, as well as ongoing coronavirus concerns, members of the community have been left scratching their heads wondering if the convention is even necessary anymore.
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