In the latest collaboration to celebrate the Persona series’ 30th anniversary, SEGA has announced it will crossover with cream puff baker Beard Papa’s in the US from September 4 to October 4. A special menu, merchandise, and Persona-themed Beard Papa’s locations are all involved in the event, with more information available from the Beard Papa’s website.
The special cream puffs on offer are as follows:
- Original Cream Puff – Inspired by the timeless beginnings of Revelations: Persona
- Matcha Cream Puff – Inspired by Persona 2 Innocent Sins
- Ube S’mores Cream Puff – Inspired by Persona 3 Reload
- Cookies & Cream Cream Puff – Inspired by Persona 4 Golden
- Double Berry Cream Puff – Inspired by Persona 5 Royal
The new items can be purchased individually or through gift sets, which can be seen above. The 4-Pack Gift Set includes four featured cream puffs, a Persona chibi sticker sheet, and an in-game code card for Persona5: The Phantom X. The 6-Pack Gift Set includes six cream puffs, a blind-packed acrylic standee featuring one of eight designs, and an in-game code card for Persona5: The Phantom X.
Merchandise is available from the Beard Papa’s website, with options such as a ceramic mug, T-shirt, zip hoodie, and eco tote bag.
“The best collaborations create lasting memories, and that’s exactly what we wanted to deliver with Persona,” said Beard Papa’s USA marketing director Mark Nathan. “Every flavor, every collectible, and every piece of merchandise was designed to celebrate one of gaming’s most beloved franchises while giving fans a fun new way to experience Beard Papa’s. We’re excited to share it with everyone.”
Throughout the promotion, participating locations will be transformed with Persona-themed digital menu boards, bakery case graphics, posters, television displays, and point-of-purchase artwork. The Beard Papa’s Cerritos and Little Tokyo locations will also feature large-format anniversary murals designed as fan photo opportunities.
