SEGA has opened a new pop-up shop in Little Akihabara at the Little Tokyo mall in Downtown Los Angeles, available now until July 19. The shop features merch based on Persona 5 and Sonic the Hedgehog.
Specifically, the store will offer a curated selection of SEGA merchandise, plushies and more, including an exclusive weekly limited-edition graphic tee. The weekly graphic tee drops are available in-store while supplies last. Additionally, the store features a Japan exclusive plush import collection, which includes Cororos and Labbies plushies. These are produced solely for the Japanese market and nearly impossible to find anywhere else in the United States.
Further, in partnership through the Little Tokyo Community Council, SEGA has partnered with three Little Tokyo businesses to create menu items inspired by SEGA’s iconic franchises:
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Mr. Ramen — Curry and Coffee Combo: “Leblanc Curry Combo”
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Yoboseyo! Superette — Blue Lemonade: “Blue Blur Lemonade”
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Midori Matcha — Matcha + Rose Swirl Soft Serve: “Amy’s Rose Swirl”
Attendees can pick up a SEGA punch card and visit all three partner businesses to collect stamps and complete each zone. Once these zones are “cleared,” they can bring their completed card to the pop-up and redeem a free exclusive gift: a mini tote bag. The store is located at Little Akihabara at the Little Tokyo Mall, 319 E 2nd St Los Angeles, CA 90012.
Recently, ATLUS revealed Persona 6 during the recent Xbox Games Showcase. While the release date is unknown, in the meantime, players can look forward to the release of Persona 4 Revival, which will launches on February 18, 2027. Persona 6 is available to wishlist on the PlayStation 5 via the PlayStation Store, Xbox Series X|S via the Xbox Store Page, and PC via Steam.
