Nintendo has announced that it will open a limited-time POP-UP STORE in London from October 22 to November 16. The store will be open within the ground floor of Westfield London in Shepherd’s Bush (Ariel Way, Shepherd’s Bush W12 7GF).
The Nintendo POP-UP STORE in LONDON will showcase an extensive range of exclusive Nintendo merchandise. This includes collectible keyrings, pins, and charms to cosy apparel, stylish bags, and home essentials, and other items only sold at the permanent stores in Japan. Additionally, tickets will be available for the opening week of the store. These tickets will be available starting on October 7, and will allow attendees to reserve a date and time slot in advance.
More details about the dates, times, and locations of the store are available via the Nintendo website and can be read below:
- Location: Nintendo POP-UP STORE in LONDON: Westfield Shopping Centre, London, Ariel Way, Shepherd’s Bush W12 7GF
- How to Find: Directly opposite the LEGO store, ground floor
- Date: October 22nd – November 16th 2025
- Ticketed Entry: October 22nd – October 26th
- General Entry: October 27th – November 16th
- Time: Monday – Saturday: 10am – 9pm, Sunday: 12pm – 6pm
Recently, Nintendo announced that current Nintendo of America president and chief operating officer Doug Bowser will retire on December 31, 2025. Doug Bowser will be succeeded by Devon Pritchard. Pritchard is a 19-year veteran of the video game industry and a member of the Nintendo of America leadership team.
What’s more, Satoru Shibata will join Nintendo of America as chief executive officer. He will continue his roles as managing executive officer and corporate director, member of the board at Nintendo Co., Ltd. (NCL). Pritchard will also join the Nintendo of America Board of Directors and become an NCL executive officer.
