SEGA and ATLUS have revealed their Anime Expo 2025 plans and lineup, which includes panels and exhibits for HATSUNE MIKU: COLORFUL STAGE!, Persona 5 Royal, Persona5: The Phantom X, and merchandise for Sonic the Hedgehog, Jet Set Radio, and more.
Anime Expo 2025 will be held from July 3 to 6 at the Los Angeles Convention Center in California. General registration is still available at showclix.com.
The full SEGA and ATLUS Anime Expo 2025 lineup can be read below:
HATSUNE MIKU: COLORFUL STAGE! Fan Meeting
- The popular rhythm game HATSUNE MIKU: COLORFUL STAGE! will be hosting a fan meeting event for one day, only at Anime Expo 2025. The event will include a talk show with the voice actors from the game, musical numbers, a special reveal, and more! Come meet special guests including the voices of Akito Shinonome, Toya Aoyagi, Saki Tenma, and Shiho Hinomori. Attendees can receive free items created originally for Anime Expo!
- Date and Time: Friday, July 4, 2025 from 2:00PM – 3:20PM PT
- Location: Peacock Theater
The Official Persona5: The Phantom X Panel Featuring Lyn’s Live Performance
- SEGA/ATLUS is excited to share some of the behind-the-scenes stories of Persona5: The Phantom X’s development and celebrate its global release with exclusive freebies and a special live performance by Lyn Inaizumi, featuring original songs from the Persona 5 series!
- Date and Time: Saturday, July 5, 2025 at 10:30AM – 11:20AM PT
- Location: Petree Hall
Persona Music Experience with Lyn Inaizumi
- Lyn will perform some of the most popular songs from the Persona 5 games at Anime Expo 2025 on July 5 at The Novo in Downtown LA. This is her first live performance in the U.S.!
- Date and Time: Saturday, July 5, 2025 at 3:30PM – 4:20PM PT
- Location: The Novo
SEGA/ATLUS Booth
- For the first time at Anime Expo, the SEGA/ATLUS booth introduces a new stage, offering four days packed with daily merch drops, live art demonstrations, cosplayer photo ops, giveaways, interactive games and trivia, and even influencer guest appearances like Ironmouse, all celebrating iconic franchises like Persona, Yakuza, and more. Fans can also visit the merchandise store featuring over two hundred items.
- The merchandise booth will feature a variety of items designed with the Anime Expo 2025 logo. Attendees can purchase the AX-themed Persona 3 Reload Skate Deck and Shoulder Bag, alongside other AX-designed apparel such as the Persona 3 Reload Aigis and Metis T-Shirt, Persona 5 Royal Joker T-Shirt, and a Metaphor: ReFantazio Crewneck. Additionally, fans can look forward to exclusive Jet Set Radio, Shinobi, and Sonic merchandise available at the SEGA/ATLUS booth.
- Open to all attendees during Exhibit Hall hours
- Location: SH #1300 inside the Exhibit Hall (South Hall of the Los Angeles Convention Center)
Little Akihabara Pop-Up
- SEGA/ATLUS will run a month-long pop-up shop in Little Akihabara at the Little Tokyo Mall in Downtown LA, offering additional SEGA/ATLUS merchandise.
- Dates: June 27, 2025 – July 27, 2025
