The Microsoft Store has been a sore for many Windows 10 users for years now. The clunky design and lack of discoverability has hurt the commerce platform. Fortunately, Microsoft is looking to revitalize the store with a new app and UI! According to Windows Central, Microsoft will do just that while giving huge incentives for developers. This includes the following:

  • Allow developers to submit unpackaged Win32 apps to the Store

  • Allow developers to host apps and updates on their own content delivery network (CDN)

  • Alllow developers to use third-party commerce platforms in apps

With these police changes, developers gain access to in-app revenue streams that may bypass Microsoft’s commerce platform entirely. By doing this, developers who use this won’t have to give a cut to Microsoft while still leveraging the use of the Microsoft Store. In this case, it would be a win-win for Microsoft as they gain more apps and games while developers reap benefits of their own. The new store is launching this fall so an announcement could come as soon as this summer.

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